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PG Certificate Program in AI-Enabled Digital Marketing & MarTech
Become the AI-native marketer every modern team needs.
Application Deadline
Start Date
25th April, 2026
Duration
6 Months | 6 hrs+ / week
Course Fee
₹1.4 Lakhs + GST
No. of Seats Left
5
Credits
18
Program Highlights
End-to-End Marketing Orchestration
Master 20+ GenAI and Agentic Tools
AI-Powered Personalization Across Funnels
No-Code Stack Integration for Real Campaigns
Live AI Clinic Workshops Beyond Curriculum
About IIT Roorkee
Founded in 1847, IIT Roorkee is one of India’s oldest and most prestigious institutions, with a legacy of academic leadership and technological innovation. As a pioneer in interdisciplinary education, IIT Roorkee has been at the forefront of engineering, data science, AI, and management education.
Its executive education programs are designed to equip working professionals with industry-aligned, future-forward skill sets, combining academic rigor with hands-on learning and strategic thinking.
Program Director
Prof. Kalpak Kulkarni
Ph.D, IIT Bombay
Prof. Kalpak Kulkarni (Ph.D, IIT Bombay) is an Assistant Professor of Marketing at the Department of Management Studies, IIT Roorkee. He specializes in social media marketing, content marketing, and digital communication strategy, with a keen focus on how AI and consumer psychology shape digital engagement. His research spans viral advertising, moment marketing, and digital content strategy that has been published in leading international journals, and he brings a strong blend of academic rigor and industry relevance. Prof. Kulkarni’s teaching and consulting work emphasize practical, data-driven approaches to digital strategy, making him a sought-after expert in the evolving digital marketing landscape.
The IIT Advantage
Experience Campus Immersion At IIT Roorkee Research Park
Certification From IIT Roorkee
Receive a Certificate of completion from IIT Roorkee,
recognizing your achievement.
in Just 6 Months
How You Go From Learning to Orchestrating
Module 1: The Marketing Fundamentals for AI Age
Module 1: The Marketing Fundamentals for AI Age
Marketing, Consumption and Consumers in AI Era; Marketing Mix Principles
Revisiting Marketing Mix: Digital Perspective with Case Study
Understanding AI - Gen AI and Agentic AI; Assistive, Augmented and Autonomous Marketing
Decoding the Martech Stack and Ecosystem
From Segmentation to Hyper Personalization; Marketing funnel vs flywheel in AI first organizations
Website UX Principles + Tools (e.g., WordPress); Landing Page Optimization with AI Tools
Module 2: AI-Driven Customer Understanding & Journey Mapping
Module 2: AI-Driven Customer Understanding & Journey Mapping
Personas in digital marketing, Developing, using, and refining personas, The persona and user journeys
Behavioural segmentation with ML clustering - No Code Models; Predictive personalization (Propensity models, Churn prediction, CLV prediction) - No Code/ Low Code Models
Consumer Journey Mapping Frameworks, Digital Marketing Mix and Digital Models
Dynamic customer journey mapping with AI
Module 3: AI-Powered Content Marketing
Module 3: AI-Powered Content Marketing
Content Marketing Ecosystem, Content Marketing Strategy
GenAI Tools for copywriting (blogs, ads, social media)
Module 4: AI-Driven Social Media Marketing & Community Building
Module 4: AI-Driven Social Media Marketing & Community Building
Social Media Marketing Theory + Engagement Models (e.g., AIDA, Ladder of Engagement)
Meta Ads Design with AI - Account creation and Dashboard
Instagram Growth & Reel Creation with AI
AI for Image & video generation (Midjourney, Runway, Adobe Firefly, Lumen5, Pictory, Runway)
Module 5: Email Marketing & CRM with AI
Module 5: Email Marketing & CRM with AI
Email Marketing Strategy, Lifecycle Campaigns, CRM Logic
Tools for AI-powered Email Creation (e.g., Mailchimp AI, Sendinblue, SmartWriter)
Module 6: Martech Tools & Platforms
Module 6: Martech Tools & Platforms
Building a composable Martech Stack with AI Capabilities; CDPs, CRMs, DAMs, Automation Layers in AI-Enabled Stacks
No-Code/ Low Code AI Tools for Martech; Hubspot AI, MoEngage, Clevertap, Zapier, Segment
Module 7: Search Engine Optimization with AI
Module 7: Search Engine Optimization with AI
Google Ads -Set up and manage
Google Ads - Optimize google ad campaign
SEO: Technical SEO, On-Page SEO & Off-Page SEO
Google SEO - Set up and manage
AI driven SEO: Surfer SEO, MarketMuse, Clearscope, NeuronWriter
SEO and Google Ads: Case Studies
Module 8: Ethics, Bias & Regulation in AI Marketing
Module 8: Ethics, Bias & Regulation in AI Marketing
Explainability, Bias, and Algorithmic Fairness in AI; Responsible AI guidelines
Privacy-first marketing: GDPR, CPRA, India DPDP Bill considerations
Module 9: AI for ROI Measurement, MMM, & Attribution
Module 9: AI for ROI Measurement, MMM, & Attribution
AI for Marketing Mix Modeling (MMM) & budget optimization
Causal inference in marketing: measuring true lift; Predictive ROI modeling with AI
Module 10: AI-enabled DM Strategy and Planning
Module 10: AI-enabled DM Strategy and Planning
Digital communication strategy, Branding for digital communications
Personal branding in digital world, Getting ready for a digital marketing roles
Participants will work on 10+ diverse hands-on activities with MarTech and AI Tools
AI Clinic
Through the Futurense AI Clinic, you’ll gain hands-on exposure to real enterprise-grade AI projects, from ideation to deployment.
Work on Live Projects
Solve real business challenges using GenAI, Agentic AI, and automation workflows.
Use Industry-Standard Tools
Hands-on with LangChain, CrewAI, Flowise, OpenAI APIs, Zapier, HubSpot, and more.
Collaborate with Experts
Guided by IIT faculty and industry mentors through each phase of your project.
End-to-End AI Execution
Build, test, and deploy intelligent workflows that simulate real-world problem solving.
While mastering 20+ Tools
By The End, You’ll Be AbleTo Do All This
This Program is for
Educational Qualification
Graduate from a recognized university (Minimum 50%)
Work Experience
1+ year of relevant experience preferred
Freshers
Exceptional freshers may be considered based on qualifying test
Prior Knowledge
Basic familiarity with marketing or digital tools recommended
Selection Process
Short aptitude-based Qualifying Test (non-technical)
Selection Process
Short aptitude-based Qualifying Test (non-technical)
Qualifying Test
What You’ll Be Tested On
Duration: 45 minutes
Important Guidelines
Online, MCQ-based
Each section has a time limit and can be attempted only once
Do not refresh or close the browser during the qualifying test
Use latest versions of Chrome/Firefox on desktop/laptop
Keep pen and paper handy for rough work
You’ll receive qualifying test access only after completing registration
Finance & Fintech
For professionals driving financial automation and digital transformation.
Marketing & Growth
For managers who want to master AI-driven personalization and ROI analytics.
Operations & Strategy
For leaders focused on process optimization and intelligent automation.
Tourism & Service Management
For professionals reimagining customer experience through data and AI.
Roles Thatʼll Be Looking for You
Role Now
Digital Marketing Executive
Salary
₹4-7 LPA
Role Upgraded
AI Marketing Automation Specialist
Earning Potential
₹12-20 LPA
Role Now
Campaign Manager
Salary
₹6-10 LPA
Role Upgraded
AI Workflow Orchestration Manager
Earning Potential
₹15-25 LPA
Role Now
Performance Marketing Associate
Salary
₹5-9 LPA
Role Upgraded
AI Performance Optimization Manager
Earning Potential
₹14-22 LPA
Role Now
SEO/SEM Analyst
Salary
₹4-8 LPA
Role Upgraded
AI-Driven Growth Marketing Manager
Earning Potential
₹15-26 LPA
Role Now
Email Marketing Executive
Salary
₹4-6.5 LPA
Role Upgraded
AI Lifecycle Marketing Manager
Earning Potential
₹15-20+ LPA
Role Now
CRM Associate
Salary
₹5-8 LPA
Role Upgraded
Marketing Automation Manager (AI/ML)
Earning Potential
₹16-24+ LPA
Role Now
Retention Specialist
Salary
₹5-9 LPA
Role Upgraded
AI Personalization Strategist
Earning Potential
₹15-25+ LPA
Role Now
Customer Engagement Analyst
Salary
₹4-7 LPA
Role Upgraded
AI Journey Mapping Manager
Earning Potential
₹14-22+ LPA
Role Now
Content Writer
Salary
₹3-6 LPA
Role Upgraded
GenAI Content Strategist
Earning Potential
₹12-18+ LPA
Role Now
Social Media Executive
Salary
₹4-7 LPA
Role Upgraded
AI Social Content Architec
Earning Potential
₹12-20+ LPA
Role Now
Video/Design Assistant
Salary
₹3-5 LPA
Role Upgraded
AI Creative Automation Specialist
Earning Potential
₹12-25+ LPA
Role Now
Brand Associate
Salary
₹4-8 LPA
Role Upgraded
Content Experience Manager
Earning Potential
₹15-25+ LPA
Role Now
Growth Associate
Salary
₹5-9 LPA
Role Upgraded
AI Growth & Funnel Optimization Manager
Earning Potential
₹15-25+ LPA
Role Now
Product Marketing Associate
Salary
₹6-10 LPA
Role Upgraded
AI Product Marketing Manager
Earning Potential
₹16-28+ LPA
Role Now
Performance Ops Specialist
Salary
₹4-7 LPA
Role Upgraded
CRO Manager
Earning Potential
₹15-26+ LPA
Role Now
Business Analyst (Marketing)
Salary
₹5-8 LPA
Role Upgraded
AI Revenue Operations Manager
Earning Potential
₹16-33+ LPA
Career Assistance By Futurense
Profile, Narrative & Resume Building
Craft a recruiter-ready identity with optimized resumes, LinkedIn profiles, and a strong career narrative.
Career-Specific Training
Develop job-ready skills with role-focused training, capability tests, AI tools workshops, and continuous upskilling to match real hiring expectations.
Futurense Job Board - Exclusive Opportunities
Access curated, pre-vetted roles before they hit public portals, with priority visibility for Futurense learners.
Interview Playbooks & Cheat Sheets
Get insider interview guidance with structured playbooks: FAQs, sample answers, frameworks, recruiter insights, and round-wise preparation.
Mock Interviews with Experts
Experience real interview simulations with personalized feedback from mentors, industry leaders, and FLC members.
Mentor Referrals & Networking
Unlock referral advantages, insider recommendations, alumni-driven opportunities, and FLC mentorship that accelerates your career entry.
Salary Negotiation Support
Get guidance on positioning, benchmarking, negotiation strategy, and communication to secure the compensation you deserve.
Our students are acing it!
Disclaimer: All products and company names are trademarks or registered trademarks of their respective holders. Use of product and company names does not imply any affilation with or endorsement by the holders.
They are working at companies which are a dream for most
Fee Structure
Total Admission Fee
₹1,65,200
( Inclusive of All Tax )
Program fee is subject to change from the next cohort.
EMI Starts From
₹7,847 to ₹27,533/month
A non-refundable application deposit of ₹5,000 will be adjusted in the total fee. Program fees are refundable only if the student withdraws before the start date. No refunds will be made after the program begins.
An additional ₹10,000 will be applicable if you opt for the Campus Immersion (optional).
Deserving candidates opting for the upfront payment plan may be eligible for a scholarship of up to ₹15,000.
Application Deadline
5th April, 2026
Admissions close once the required number of students is enrolled for the upcoming cohort. Apply early to secure your seat.
How it Works
Application Process
1
Submit Your Application
Fill in your details and share your interest in joining the program.
2
Clear the Qualifying Test
A short, non-technical test designed to assess your marketing aptitude.
3
Pay and Confirm Your Seat
Secure your spot in the upcoming cohort with flexible payment options
Traditional Digital Marketing vs. Full-Stack AI Marketing by CEC IIT Roorkee
Dimension
This Programme
Other Programme
Core Philosophy
Engineering AI-native marketing workflows
Marketing with AI add-ons
Curriculum Style
AI-first… business layered on top
Business-first… AI follows later
Tool Exposure
Used to design, deploy, and optimize campaigns
Taught… not built with
GenAI & Prompting
Hands-on prompt labs across 20+ tools
Introduced conceptually
MarTech Architecture
Architect full-stack CRM–CDP–CMS engines
Touched briefly, tool-focused
Campaign Design
Launched live, tested, and iterated in the AI Clinic
Simulated or case-based
Mentor Access
Sprint reviews with CMOs and FLC mentors
Guest lectures
Capstone Format
Real campaign hosted in a live portfolio
Report or deck
Learning Outcome
Build autonomous marketing workflows
Understand AI marketing trends
Mindset Trained
Funnel builder… system thinker
Analyst or executor
Feeling Underconfident About Your Skills?
Kick things off with a 2-Week Bridge Course that gets you course-ready
What you'll learn:
Prompt Engineering Basics (ChatGPT, Claude, Jasper)
Python for Marketing Logic (No coding background needed)
No-Code Workflows (Zapier, Make, BerriAI)
Worth ₹29,000
Included free with your enrollment.
Led by the Futurense Leadership Council (FLC)
Industry leaders from the worldʼs AI-first brands… now guiding your journey to become a full- stack, AI-native marketer.
Ready to Engineer End-to-End Marketing Funnels with AI?
Whether you’re just starting out or scaling up…if you’re ready to build the future of marketing, this is your moment.
Frequently Asked Questions
We know you might have some questions before getting started in our platform
What is the name of this certificate program, and which IIT offers it?
The program is the PG Certificate Program in AI-Enabled Digital Marketing & MarTech, offered by the Continuing Education Centre (CEC), Indian Institute of Technology Roorkee, designed in collaboration with Futurense.
What is the duration of the program, and when does the next cohort begin?
The program runs for 6 months. The next cohort is tentatively scheduled to begin in March 2026.
What are the eligibility criteria for this program, and who should ideally enroll?
Eligibility Criteria:
1. Minimum 50% marks in graduation from a recognised university.
2. At least 1 year of relevant work experience is preferred.
3. Exceptional freshers may be considered if they clear the qualifying test.
4. Basic familiarity with marketing concepts or digital tools is recommended.
How can I apply for the PG Certificate in AI-Enabled Digital Marketing & MarTech?
You can apply through the official program page by submitting the online application form with your details. Our support team of counsellors will be there to help you with the application process.
When will the application process start?
The application cycle is already open, with deadlines updated on the program page as seats fill up.
Is there a selection process?
Yes. Shortlisted applicants must clear a Qualifying Test that assesses logical reasoning, quantitative aptitude, digital & AI awareness, and applied scenarios.
Will there be any pre-screen exams for enrolling in the program?
Yes. A mandatory non-technical qualifying test is conducted to assess your foundational skills and determine eligibility for the program.
Do I need prior coding experience to qualify for the exam?
No. Prior coding experience is not required.
After clearing the test and confirming your seat, you’ll get complimentary access to a 2-week Bridge Course covering prompt engineering, Python basics, low-code workflows, and AI fundamentals, so you can start confidently, even from a non-technical background.
What documents are required for the application?
1. Government-issued ID proof.
2. Graduation certificate (minimum 50% marks).
3. Recent passport-size photograph.
4. Work experience proof (if applicable).
How is the teaching format structured for this program?
The program is delivered through 100% live online weekend classes, complemented by hands-on assignments and integrated practical learning to ensure strong real-world application of concepts.
Why is this program considered unique compared to other certifications in AI?
The program integrates AI-native marketing workflows, generative AI, agentic AI, MarTech stack orchestration, CRM automation and hyper-personalisation, unlike typical courses that only introduce concepts. The curriculum prioritises application & execution alongside theory.
What if I cannot take leave for campus immersion?
The on-campus immersion is optional; attendance is not mandatory.
Will there be any additional cost for attending the optional campus immersion?
Yes. The optional 2-day campus immersion is available at an additional fee of ₹10,000, over and above the program fee.
Who is the program director, and what is their expertise?
The program director is Prof. Kalpak Kulkarni, Assistant Professor of Marketing at IIT Roorkee, with research and teaching experience in digital strategy, social media analytics, and AI-enabled marketing.
What hands-on projects are included in the program?
The curriculum includes a capstone project where participants build and launch an AI-powered marketing campaign and work on live RFPs, CRM automation, AI journey mapping, SEO optimisation, chatbot building and performance dashboards.
What areas of AI does this MarTech program cover?
The program covers the implementation of AI in several spheres of marketing:
1. Traditional AI — analytics, automation, predictive models.
2. Generative AI — using tools like ChatGPT, Jasper, Claude, and Gemini for content and campaign design.
3. Agentic AI — autonomous multi-agent systems for marketing workflows and decision-making.
What tools and platforms are taught in this program?
The curriculum includes tools like ChatGPT, Claude, Jasper, Gemini, Midjourney, SEMrush, Clearscope, CRM/CDP platforms (e.g., HubSpot, Salesforce, MoEngage), and automation stacks such as Zapier or Segment.
What are the key modules in the program?
Key modules include AI-native marketing fundamentals, prompt engineering, CRM & CDP architecture, hyper-personalisation, SEO & performance optimisation, marketing analytics & attribution, responsible AI, and the capstone campaign project.
What is the significance of teaching multi-agent systems?
Teaching multi-agent systems prepares participants to build autonomous, real-time, AI-driven marketing experiences and dynamic customer journeys essential for next-generation marketing orchestration.
What job roles can participants pursue after completing this program?
Graduates can pursue roles like AI Marketing Specialist, MarTech Automation Lead, CRM Manager, AI-enabled Growth Strategist, SEO & Performance Analyst, and Campaign Orchestrator.
How does this program support career readiness and hiring outcomes?
The program includes diagnostics and evaluations, industry talks, 1:1 mentorship (for top performers), resume workshops, mock interviews, portfolio building with live projects, and community meetups to position learners for job opportunities.
Why will this certification future-proof careers?
The program equips participants to design and manage AI-driven marketing systems, build automation workflows, and develop real-world AI portfolios aligned with evolving industry needs.
What is the program fee and financing options?
The fee is ₹1.4 lakhs + 18% GST. Loan EMI options are available through NBFC partners with flexible tenures (6, 9, 12 & 24 months). A portion of interest subvention may apply for eligible applicants.
What is the payment schedule and process?
You pay a non-refundable application token of ₹5,000, which gets adjusted in the total fee. The remaining fee must be paid after offer confirmation. EMI and upfront payment plans are both available.
Can I self-fund the program?
Yes. You can self-fund either partially or fully. Reach out to our support team to have a better understanding of funding options.
Does Futurense help with loans?
Yes, EMI options are available through partner NBFCs.
What documents should I keep handy for financing?
Typically: PAN, Aadhaar, salary slips/bank statements, and other KYC documents as required by the lender.