PG Certificate in AI-Enabled Digital Marketing & MarTech

The program is called " PG Certificate in AI-Enabled Digital Marketing and Martech"
It is offered by CEC IIT Roorkee, one of India’s top-tier IITs.

The duration is 6 months ( 120+ hours). Batch commerce on 11th October, 2025

1. Minimum 50% in graduation (3–4 year degree: BSc, BTech, BCom, BA)
2. Preferably (qualified freshers may also apply) 1 year of work experience
3. To qualify for the role, candidates must clear the pre-screen exam. They should either currently work in or aspire to work in marketing, business, growth, or related functions. A basic understanding of marketing principles and familiarity with AI tools and the tech stack is essential. While programming experience is a avaluable asset, it is not a mandatory requirement for the position.

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The application process for CEC IIT Roorkee’s PG Certificate Program has already begun.

1. The program fee is ₹1.40 lakhs + 18% GST.
2. Loan option includes a 5–10% subvention for eligible students
3. Campus immersion (optional): ₹10,000 + taxes

Yes. Admission to the program requires clearing a pre-screening exam and meeting the eligibility criteria

While the exact list is not provided for this program, similar IIT Roorkee programs typically require:

1. Application form
2. ID proof
3. Educational certificates (Class 10th, 12th, Graduation)
4. Work experience certificates (if applicable)
5. Passport-size photograph
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Note: The same may apply unless otherwise stated

Yes. Clearing the pre-screen exam is mandatory to be eligible for admission

No. Programming knowledge is not mandatory, thought having programming knowledge is beneficial. Futurense provides a Bridge Course covering Python basics, prompt engineering, and AI tool usage to help bridge the gap before the actual course commencement

Live online weekend classes

1. Integrated assignments and hands-on sessions
2. Optional 2-day on-campus immersion at IIT Roorkee

This is the program specifically designed for AI-native marketers, rather than being retrofitted with AI. It covers key areas such as GenAI, Agentic AI, MarTech stack, and CRM automation, with a strong emphasis on prompt engineering, full-funnel marketing, and hyper-personalization. The program includes a hands-on capstone project, real-world case studies, and is co-designed with industry leaders. It is taught by a mix of 50% IIT faculty and 50% top practitioners.

The Campus immersion is optional, so attendance is not mandatory.

Yes. The campus immersion cost is ₹10,000 + taxes.

Hostel accommodation may be provided either on campus or off campus, depending on the availability of facilities.

Capstone project: Build and launch an AI-powered marketing campaign

1. Workshops on: AI journey mapping, CRM automation, SEO optimization, Chatbot building, Performance dashboards
2. Participants build their own microsite, campaign strategy, and test plan

Key modules include:

1. Foundations of AI-native marketing
2. Prompt engineering & GenAI tools
3. MarTech stack architecture (CRM, CDP, CMS)
4. Hyper-personalization & ML-based segmentation
5. SEO, social, content generation with AI
6. ROI measurement, marketing analytics, and attribution
7. Ethics, privacy, and responsible AI
8. Capstone: Run your own AI-led campaign.

Multi-agent systems are essential for:

1. Scalable AI marketing
2. Automating customer responses and recommendations
3. Real-time personalization and intelligent customer journeys

These are becoming core in AI-powered marketing operations across sectors.

Dr. Kalpak Kulkarni is the Program Director.
He is an Assistant Professor of Marketing at the Department of Management Studies, IIT Roorkee, with a Ph.D. from IIT Bombay.

He specializes in digital and social media marketing, consumer behavior, and communication formats. His research expertise and training modules empower professionals with real-world strategies in viral advertising, moment marketing, and platform engagement.

Industry experts from Google, Microsoft, Infosys, Lenskart, AmEx, and more teach live sessions.
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The Futurense Leadership Council offers:

1. Masterclasses
2. Mentorship
3. Real-world MarTech case walkthroughs
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50% of sessions are taught by industry faculty, ensuring applied learning

The program covers:

1. Traditional AI: Marketing analytics, automation, ML-based personalization

2. Generative AI: Tools like ChatGPT, Jasper, Claude, Gemini for content, campaigns, and strategy

3. Agentic AI: Frameworks for building autonomous, AI-driven marketing journeys and user experiences

1. ChatGPT, Claude, Jasper, Gemini
2. Midjourney, SEMrush, Clearscope, Canva AI
3. CRM/CDP platforms like Salesforce, HubSpot, MoEngage
4. Dashboards and attribution tools as part of MarTech stack building

Agentic AI enables the creation of autonomous systems that can:

1. Make decisions
2. Execute tasks
3. Learn from outcomes: This unlocks dynamic personalization, real-time targeting, and lifecycle automation — ideal for next-gen marketing.

While designed primarily for marketers, it is also suitable for tech professionals as it includes:

1. Full-stack MarTech integrations
2. Hands-on prompt engineering
3. Data-driven marketing strategy
4. CRM, automation, and system-level marketing workflows

This program is primarily marketing-focused, but enables specialization by:

1. Teaching system design and full-stack MarTech strategy
2. Providing domain-agnostic tools to customize for e-commerce, edtech, fintech, SaaS, and more
3. Allowing engineers to pivot into growth, CRM, product, or AI marketing roles

1. Traditional AI: Relies on structured data for specific tasks (e.g., rule-based automation)
2. Generative AI: Uses LLMs to create content like text, images, and videos
3. Agentic AI: Builds autonomous systems capable of learning, decision-making, and task execution

1. Healthcare: Automates diagnosis and treatment recommendations.

2. Manufacturing: Enables process optimization and predictive maintenance.

3. Telecom: Powers AI-driven customer support and network optimization.

Roles include:

1. Growth Marketing Manager (AI-focused)
2. Marketing Automation Specialist
3. GenAI Content Strategist
4. Digital Analyst (AI-focused)
5. MarTech Analyst / Consultant
6. AI Copywriter / Content Generator
7. CRM & Lifecycle Marketing Manager
8. SEO Specialist (AI-powered)
9. AI-Powered Performance Marketer
10. Product Marketing Manager (AI-led)

Professionals with GenAI and Agentic AI skills see:

1. 40–60% salary hikes
2. Access to roles paying between ₹10–40+ LPA, depending on experience
3. Opportunity to transition into mid senior roles such as MarTech Manager, Personalization Lead, or Digital Transformation Consultant

1. Companies are establishing GenAI labs and AI agents in both metros and tier-2 cities
2. The program prepares professionals to meet rising demand for AI-literate marketers in sectors like e-commerce, SaaS, fintech, and edtech

1. Built from the ground up for AI-native marketing
2. Trains participants in prompt engineering, automation, personalization, and ethical AI use
3. Offers hands-on portfolio development through capstone projects
4. Equips professionals to design autonomous, data-driven marketing systems, not just operate them

1. Projected market value: $1.3 trillion by 2032

2. 74% of enterprises are prioritizing GenAI adoption (Gartner, 2024)
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Source: Figures based on projections from Bloomberg Intelligence and enterprise adoption data from Gartner (2025).

India is a leading hub for AI innovation, with $600M+ raised in GenAI startups in 2024 alone.
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Source: Based on analysis by NASSCOM on India s GenAI startup ecosystem.

Tier 2 cities are experiencing a 35%+ hiring surge due to companies like TCS and Infosys setting up GenAI labs, expanding opportunities for both freshers and mid career professionals.
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Source: Hiring data from foundit Insights (June 2025) and GetWork report (May 2024).

1. Full fee payment of ₹1.40 lakhs + GST must be completed within 5 days of receiving the offer letter
2. A non-refundable application deposit of ₹5,000 is required at the time of submission (adjusted in final fee)
3. Loan options are also available with a 5 10% subvention charge to the eligible applicants.

Yes. If you or your family are funding the program, you can choose to self-fund either partially or in full.

Yes. Futurense has partnered with various financial institutes to offer financial assistance

Interest rates vary depending on the repayment plan and financial partner. Rates are described as reasonable and competitive considering the recent rise in unsecured loan rates in India.

Student's Documents:

1. PAN
2. Aadhar
3. Last 3 months’ bank statements
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Income Documents

Last 3 months’ payslips