PG Certification in AI-Enabled Digital Marketing & MarTech

Become the AI-native marketer every modern team needs. Engineer every part of the marketing funnel, across every function, like a full-stack generalist.

Start Date

October 11, 2025

Duration

6 Months

Eligibility

No Code Required

Course Fee

₹1.4 Lacs + GST

Campus Immersion

Optional 2-Day at IIT Roorkee

Time Commitment

6 hours+ / week

India’s First Full-Stack No-Code AI Marketing Certificate

End-to-End Marketing Orchestration

AI-Powered Personalization Across Funnels

Master 20+ GenAI and Agentic Tools

No-Code Stack Integration for Real Campaigns

Live AI Clinic Workshops Beyond Curriculum

Capstone Project With Live Campaign Build

Faculty from IIT & Top Marketing Leaders

Weekend Live Classes + Campus Immersion

Career Support + Futurense Breakfast Club

End-to-End Marketing Orchestration

AI-Powered Personalization Across Funnels

Master 20+ GenAI and Agentic Tools

No-Code Stack Integration for Real Campaigns

Live AI Clinic Workshops Beyond Curriculum

Capstone Project With Live Campaign Build

Faculty from IIT & Top Marketing Leaders

Weekend Live Classes + Campus Immersion

Marketing Had a Structure… Until It Didn’t

Founders led from the top… generalists kept flow… specialists ran execution. But no one saw the full funnel. Silos broke systems.
"61% of marketers now blame team friction for poor performance."
Nielsen AI Marketing Index, 2025

Tool Overload, No Orchestration

Everyone Has Tools... Teams juggle 90+ dashboards… but connect fewer than 50%.
88% use GenAI daily… Only 10% use it across funnels.
— GlobeNewswire & SEO.com, 2025
Tools don’t fail… disconnected workflows do

Tool Overload, No Orchestration

Everyone Has Tools... Teams juggle 90+ dashboards… but connect fewer than 50%.
88% use GenAI daily… Only 10% use it across funnels.
— GlobeNewswire & SEO.com, 2025
Tools don’t fail… disconnected workflows do

Real-Time Isn’t a Luxury Anymore

Your Customers Won’t Wait.
80% of users expect real-time personalization
Linear campaigns don’t work in a dynamic world.

The Rise of Full-Stack Marketers

The future is funnel-orchestration experts
Roles like AI Content Strategist, Personalization Architect, and MarTech Analyst are growing 15–
22% annually. Marketers who design end-to-end funnel systems are in demand

The New Marketing Org Looks Like This

1 founder at the top…
2–3 generalists running the flow…

A network of AI agents wired into every function — from content and CRM to analytics and design.
This shift has sparked a new kind of marketer… the full-stack AI orchestrator.

That’s Exactly What This Program Trains You To Do

The PG Certificate in AI-Powered Digital Marketing & MarTech is built for one outcome:
To help you become the AI-native orchestrator every modern team needs.
It’s not about coding or dashboards alone… it’s about wiring everything together

About IIT Roorkee

Founded in 1847, IIT Roorkee is one of India’s oldest and most prestigious institutions, with a legacy of academic leadership and technological innovation. As a pioneer in interdisciplinary education, IIT Roorkee has been at the forefront of engineering, data science, AI, and management education.

Its executive education programs are designed to equip working professionals with industry-aligned, future-forward skill sets—combining academic rigor with hands-on learning and strategic
thinking.

Prof Kalpak Kulkarni (Ph.D., IIT Bombay)

Prof. Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, IIT Roorkee. He specializes in social media marketing, content marketing, and digital communication strategy, with a keen focus on how AI and consumer psychology shape digital engagement. His research spans viral advertising, moment marketing, and digital content strategy that has been published in leading international journals, and he brings a strong blend of academic rigor and industry relevance. Prof. Kulkarni’s teaching and consulting work emphasize practical, data-driven approaches to digital strategy, making him a sought-after expert in the evolving digital marketing landscape.

Traditional Digital Marketing vs. Full-Stack AI Marketing at IIT Roorkee

Dimension
Core Philosophy
Curriculum Style
Tool Exposure
GenAI & Prompting
MarTech Architecture
Campaign Design
Mentor Access
Capstone Format
Learning Outcome
Mindset Trained
IIT Roorkee: AI-Enabled Digital Marketing
Engineering AI-native marketing workflows
AI-first… business layered on top
Used to design, deploy, and optimize campaigns
Hands-on prompt labs across 40+ tools
Architect full-stack CRM–CDP–CMS engines
Launched live, tested, and iterated in the AI Clinic
Sprint reviews with CMOs and FLC mentors
Real campaign hosted in a live portfolio
Build autonomous marketing workflows
Funnel builder… system thinker
Traditional Marketing Programs
Marketing with AI add-ons
Business-first… AI follows later
Taught… not built with
Introduced conceptually
Touched briefly, tool-focused
Simulated or case-based
Guest lectures
Report or deck
Understand AI marketing trends
Analyst or executor
Traditional Marketing Programs
IIT Roorkee: AI-Enabled Digital Marketing
Core Philosophy
Marketing with AI add-ons
Engineering AI-native marketing workflows
Curriculum Style
Business-first… AI follows later
AI-first… business layered on top
Tool Exposure
Taught… not built with
Used to design, deploy, and optimize campaigns
GenAI & Prompting
Introduced conceptually
Hands-on prompt labs across 40+ tools
MarTech Architecture
Touched briefly, tool-focused
Architect full-stack CRM–CDP–CMS engines
Campaign Design
Simulated or case-based
Launched live, tested, and iterated in the AI Clinic
Mentor Access
Guest lectures
Sprint reviews with CMOs and FLC mentors
Capstone Format
Report or deck
Real campaign hosted in a live portfolio
Learning Outcome
Understand AI marketing trends
Build autonomous marketing workflows
Mindset Trained
Analyst or executor
Funnel builder… system thinker

This edge isnʼt accidental… but engineered into every module, every month

How You Go From Learning to Orchestrating.. in Just 6 Months

  • Module 1: The Marketing Fundamentals for AI Age

    1
    Marketing, Consumption and Consumers in AI Era;  Marketing Mix Principles
    2
    Revisiting Marketing Mix: Digital Perspective with Case Study
    3
    Understanding AI - Gen AI and Agentic AI; Assistive, Augmented and Automonous Marketing
    4
    Decoding the Martech Stack and Ecosystem
    5
    From Segmentation to Hyper Personalization; Marketing funnel vs flywheel in AI first organizations
    6
    Website UX Principles + Tools (e.g., WordPress); Landing Page Optimization with AI Tools
  • Module 2: AI-Driven Customer Understanding & Journey Mapping

    7
    Personas in digital marketing, Developing, using, and refining personas, The persona and user journeys
    8
    Behaviorial segmentation with ML clustering - No Code Models; Predictive personalization (Propensity models, Churn prediction, CLV prediction) - No Code/ Low Code Models
    9
    Consumer Journey Mapping Frameworks, Digital Marketing Mix and Digital Models
    10
    Dynamic customer journey mapping with AI
  • Module 3: AI-Powered Content Marketing

    11
    Content Marketing Ecosystem, Content Marketing Strategy
    12
    GenAI Tools for copywriting (blogs, ads, social media)
  • Module 4: AI-Driven Social Media Marketing & Community Building

    13
    Social Media Marketing Theory + Engagement Models (e.g., AIDA, Ladder of Engagement)
    14
    Meta Ads Design with AI - Account creation and Dashboard
    15
    Meta Ads Design with AI
    16
    Meta Ads Design with AI
    17
    Instagram Growth & Reel Creation with AI
    18
    AI for Image & video generation (Midjourney, Runway, Adobe Firefly, Lumen5, Pictory, Runway)
  • Module 5: Email Marketing & CRM with AI

    19
    Email Marketing Strategy, Lifecycle Campaigns, CRM Logic
    20
    Tools for AI-powered Email Creation (e.g., Mailchimp AI, Sendinblue, SmartWriter)
  • Module 6: Martech Tools & Platforms

    21
    Building a composable Martech Stack with AI Capabilities; CDPs, CRMs, DAMs, Automation Layers in AI-Enabled Stacks
    22
    No-Code/ Low Code AI Tools for Martech; Hubspot AI, MoEngage, Clevertap, Zapier, Segment
  • Module 7: Search Engine Optimization with AI

    23
    Google Adwords -Set up and manage
    24
    Google Adwords -  Optimize google ad campaign
    25
    SEO: Technical SEO, On-Page SEO & Off-Page SEO)
    26
    Google SEO -Set up and manage
    27
    AI driven SEO: Surfer SEO, MarketMuse, Clearscope, NeuronWriter
    28
    SEO and Google Ads: Case Studies
  • Module 8: Ethics, Bias & Regulation in AI Marketing

    29
    Explainability, Bias, and Algorithmic Fairness in AI; Responsible AI guidelines
    30
    Privacy-first marketing: GDPR, CPRA, India DPDP Bill considerations
  • Module 9: AI for ROI Measurement, MMM, & Attribution

    31
    AI for Marketing Mix Modeling (MMM) & budget optimization
    32
    Causal inference in marketing: measuring true lift; Predictive ROI modeling with AI
  • Module 10: AI-enabled DM Strategy and Planning

    33
    Digital communication strategy, Branding for digital communications
    34
    Personal branding in digital world, Getting ready for a digital marketing roles

By the End, You’ll Be Able to Do All This

Foundations of AI Marketing

Understand how GenAI and agentic tools reshape media planning, journeys, and messaging

Prompt Engineering & AI Tools

Drive real outputs using tools like ChatGPT, Claude, Jasper, and Gemini

Journey Mapping & Personalization

Build trigger-based campaigns using no-code logic and ML segmentation

MarTech Stack Integration

Wire together CRM, CDP, CMS, and automation tools into one marketing engine

AI-Powered SEO & Content Creation

Scale multi-channel content with search-optimized AI workflows

Marketing Analytics & ROI Modeling

Build dashboards, attribute performance, and model funnel outcomes

Ethics & Governance in AI Marketing

Apply AI responsibly — with clarity on privacy, transparency, and bias

Capstone: Real-World Campaign Build

Launch a complete AI-native campaign — from insight to activation to reporting

Build Your AI Copilot (FPA)

The Futurense Project Assistant helps you debug, prompt smarter, and connect your AI stack

Deep Dives Beyond the Syllabus

Join 6 expert-led workshops on CRMs, dashboards, A/B testing, and funnel automation

Get Feedback From the Frontlines

Your builds are reviewed by leaders from Google, AmEx, Lenskart, and the Futurense
leadership council

Master the GenAI-Powered MarTech Stack

Get hands-on with 30+ tools across copy, design, CRM, analytics, automation, and more

Ship Live Campaigns Every Week

Go from whiteboard to working prototypes using real data and tools

Break Stuff… Learn Fast

Experiment in GPU-powered labs where failure is part of the brief

Inside one of Indiaʼs most advanced AI clinic

Where marketers stop watching AI demos… and start building with it. Tackle active business problems from real companies (Live RFPs.. not theory decks)

Build Your AI Copilot (FPA)

The Futurense Project Assistant helps you debug, prompt smarter, and connect your AI stack

Deep Dives Beyond the Syllabus

Join 6 expert-led workshops on CRMs, dashboards, A/B testing, and funnel automation

Get Feedback From the Frontlines

Your builds are reviewed by leaders from Google, AmEx, Lenskart, and the Futurense
leadership council

Master the GenAI-Powered MarTech Stack

Get hands-on with 30+ tools across copy, design, CRM, analytics, automation, and more

Ship Live Campaigns Every Week

Go from whiteboard to working prototypes using real data and tools

Break Stuff… Learn Fast

Experiment in GPU-powered labs where failure is part of the brief

Built for People Like You?

Educational Qualification

Graduate from a recognized university (Minimum 50%)

Work Experience

1+ year of relevant experience preferred

Freshers

Exceptional freshers may be considered based on IIT Gateway Test

Prior Knowledge

Basic familiarity with marketing or digital tools recommended

Selection Process

Short aptitude-based pre-IIT Gateway Test (non-technical)

IIT Gateway Test

What You’ll Be Tested On
Important Guidelines

1. Logical Reasoning

2. Quantitative Aptitude

3. Digital & AI Awareness

4. Applied Scenario (Situational Judgment)

₹Give the range (+ EMI interest, if any)

What You’ll Be Tested On

  • Logical Reasoning

  • Quantitative Aptitude

  • Digital & AI Awareness

  • Applied Scenario (Situational Judgment)

Important Guidelines

Duration:

45 minutes
Format
  • Online, MCQ-based

  • Each section has a time limit and can be attempted only once

  • Do not refresh or close the browser during the test

  • Use latest versions of Chrome/Firefox on desktop/laptop

  • Keep pen and paper handy for rough work

  • You’ll receive test access only after completing registration

Feeling Underconfident About Your Tech Skills?

Weʼve Got You Covered.
Kick things off with a 2-Week Bridge Course that gets you course-ready

What You'll Learn:

  • Prompt Engineering Basics (ChatGPT, Claude, Jasper)

  • Python for Marketing Logic (No coding background needed)

  • No-Code Workflows (Zapier, Make, BerriAI)

  • GenAI & Agentic AI 101 (Clear, hands-on foundation)

Worth ₹99,000 — included free with your enrollment.

Roles Thatʼll Be
Looking for You

Role Now
AI Marketing Specialist
Salary Today
9 LPA
Role Upgraded
AI Marketing Manager
Earning Potential
18 LPA
Top Recruiters
GoogleMicrosoft_logoamazonDeloitte.svgInfosys_logo
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Digital Marketing Analyst
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5 LPA
Role Upgraded
MarTech/Marketing Ops Manager
Earning Potential
20 LPA
Top Recruiters
ABBmahindra and mahindrabhel logofanucl&t logo
Role Now
Digital Marketing Executive
Salary Today
3.6 LPA
Role Upgraded
Digital Marketing Technology Lead
Earning Potential
16 LPA
Top Recruiters
Google logonvidiafluturaDetect Technologies
Role Now
Automation Specialist
Salary Today
9 LPA
Role Upgraded
Automation Manager
Earning Potential
16 LPA
Top Recruiters
Tata SteelReliance IndustriesAltizonGrene Robotics
Role Now
Email Marketing Executive
Salary Today
6.5 LPA
Role Upgraded
Lifecycle Marketing Manager
Earning Potential
17 LPA
Top Recruiters
Tata SteelReliance IndustriesAltizonGrene Robotics
Role Now
Marketing Tech Analyst
Salary Today
5 LPA
Role Upgraded
CDP Architect
Earning Potential
18 LPA
Top Recruiters
Tata SteelReliance IndustriesAltizonGrene Robotics
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Marketing Analyst
Salary Today
13.43 LPA
Role Upgraded
Analytics Manager
Earning Potential
18 LPA
Top Recruiters
Tata SteelReliance IndustriesAltizonGrene Robotics
Role Now
SEO Specialist
Salary Today
4 LPA
Role Upgraded
SEO & Growth Optimization Manager
Earning Potential
15 LPA
Top Recruiters
Tata SteelReliance IndustriesAltizonGrene Robotics
Role Now
Digital Marketing Analyst
Salary Today
5 LPA
Role Upgraded
CRO Lead
Earning Potential
16 LPA
Top Recruiters
Tata SteelReliance IndustriesAltizonGrene Robotics
Role Now
Content Strategist
Salary Today
7.05 LPA
Role Upgraded
AI Content Strategist
Earning Potential
17 LPA
Top Recruiters
Tata SteelReliance IndustriesAltizonGrene Robotics
Role Now
Graphic Designer
Salary Today
4.5 LPA
Role Upgraded
4,50,000 AI-Powered Creative Lead
Earning Potential
16 LPA
Top Recruiters
Tata SteelReliance IndustriesAltizonGrene Robotics
Role Now
Video Scriptwriter
Salary Today
5 LPA
Role Upgraded
Generative Media & Video Lead
Earning Potential
18 LPA
Top Recruiters
Tata SteelReliance IndustriesAltizonGrene Robotics

Your Journey to Becoming a Full-Stack AI Marketer

1

Submit Your Application

Fill in your details and share your interest in joining the program.

2

Clear the IIT Gateway Test

A short, non-technical test designed to assess your marketing aptitude.

3

Pay and Confirm Your Seat

Secure your spot in the upcoming cohort with flexible payment options.

4

Begin the Futurense Bridge Course

Start with a 2-week foundation on AI, prompt writing, no-code workflows, and essential tools

5

Attend Weekend Live Sessions

Join expert-led, interactive classes with IIT Roorkee faculty and industry mentors

6

Apply Learnings to Business Use-Cases

Engineer real marketing workflows using no-code tools — connect systems, automate flows, and
build campaigns end-to-end.

7

Visit IIT Roorkee for 2-Day Campus Immersion (Optional)

Participate in workshops, network with peers, and gain hands-on experience on campus.

8

Certified by IIT

Earn your certificate, backed by a capstone campaign and portfolio-ready proof of work

Fee Structure

Upfront Payment
EMI Plan (via NBFC Partners)
Application Token
₹5,000 (non-refundable)
₹5,000 (non-refundable)
Bridge Course Fee
₹99,000 (waived off with enrollment )
₹99,000 (waived off with enrollment)
Certification Fee
₹1,40,000+ GST
₹1,40,000+ GST (via 6, 9 or 12-month EMIs)
Campus Immersion Fee
₹10,000 (optional)
₹10,000 (optional)
Total
₹1,65,200 (Inc GST)
₹8,363 - ₹28,028 (Inc EMI interest)

1. A non-refundable application deposit of ₹5,000 will be adjusted in the total fee. Program fees are refundable only if the student withdraws before the start date. No refunds will be made after the program begins.

2. Additional 2-day campus immersion fees ₹10,000 (optional) will be applicable.

EMI Plans

6, 9 & 12 months available

NBFC Partners

Zero-cost EMI for eligible candidates

Payment Modes

UPI, Netbanking, Credit/Debit Cards

GST

18% applicable on Certification Fee

ashish dabas
Ashish Dabas
Vice
President
nitin srivastava
Nitin Srivastava
Data & Analytics
India Lead
anupam gupta
Anupam Gupta
VP Enterprise Data &
Analytics
muthumari s
Muthumari S
Global Head of Data &
AI Studio
anand das
Anand Das
Chief digital & AI Officer: Engineering
a v rahul
A V Rahul
Director,
Analytics
madhu hosadurga
Madhu Hosadurga
Global Vice President,
Enterprise AI
aditya khandekar
Aditya Khandekar
President
pankaj srivastava
Pankaj Srivastava
Partner
satyam mohanty
Satyakam Mohanty
Founder & Managing
Partner
sharmistha chaterjee
Sharmistha Chaterjee
Vice President - Data and AI Shared Capabilities
anirban nandi
Anirban Nandi
Head of AI Products & Analytics (Vice President)
monica s pirgal
Monica S Pirgal
Managing Director &Site head - Board member
sumon mal
Sumon Mal
Head of
Engineering
pankaj rai
Pankaj Rai
Group Chief Data and
Analytics Officer
vishal nagpal
Vishal Nagpal
Data Science and
Analytics Leader
Tushar sahu
Tushar Sahu
Director
Engineering
Ishu jain
Ishu Jain
Head of
Analytics
kaushik das
Kaushik Das
Managing
Director
shrisha ray
Shrisha Ray
Director of
Engineering
divesh singla
Divesh Singla
Head  APAC & Managing Director India & Philippines
Ruchika singh
Ruchika Singh
Director , Data Science
& Insights
arvind balasundaram
Arvind Balasundram
Executive Director, Commercial Insights & Analytics
Indrani goswami
Indrani Goswami
Director of
Analytics
Saurabh kumar
Saurabh Kumar
Director - Data
Engineering
saurabh agarwal
Saurabh Agarwal
Chief Executive
Officer
supriya dhanda
Supria Dhanda
Co-Founder & Managing
Partner
ankit mogra
Ankit Mogra
Director - BI &
Analytics
srini oduru
Srini Oduru
Head of IT Delivery and Operations
alok tiwari
Alok Tiwari
Vice President -
Data
akshay kumar
Akshay Kumar
Research & Analytics
Leader
deepa mahesh
Deepa Mahesh
Head of Strategy & Operations, Board Member
swati jain
Swati Jain
Partner - Digital, AI &
Analytics
krithika muthukrishnan
Krithika Muthukrishnan
Chief Data Science
Officer
tushar chahal
Tushar Chahal
Chief Technology
Officer
sulabh jain
Sulabh Jain
Chief Analytics
Officer
aneel kumar
Aneel kumar
Global Chapter Leader - ICSS, DD&T
arpit agarwal
Arpit Agarwal
Head of Data Science and Analytics
bhairav m
Bhairav M
Senior Manager Data Science and Product Management
saurabh agarwal
Saurabh Agarwal
Chief Executive
Officer
supriya dhanda
Supria Dhanda
Co-Founder & Managing
Partner
ankit mogra
Ankit Mogra
Director - BI &
Analytics
pankaj rai
Pankaj Rai
Group Chief Data and
Analytics Officer
Tushar sahu
Tushar Sahu
Director
Engineering
vishal nagpal
Vishal Nagpal
Data Science and
Analytics Leader
Ishu jain
Ishu Jain
Head of
Analytics
kaushik das
Kaushik Das
Managing
Director
shrisha ray
Shrisha Ray
Director of
Engineering
divesh singla
Divesh Singla
Head  APAC & Managing Director India & Philippines
Ruchika singh
Ruchika Singh
Director , Data Science
& Insights
arvind balasundaram
Arvind Balasundram
Executive Director, Commercial Insights & Analytics
Indrani goswami
Indrani Goswami
Director of
Analytics
Saurabh kumar
Saurabh Kumar
Director - Data
Engineering
saurabh agarwal
Saurabh Agarwal
Chief Executive
Officer
supriya dhanda
Supria Dhanda
Co-Founder & Managing
Partner
ankit mogra
Ankit Mogra
Director - BI &
Analytics
ashish dabas
Ashish Dabas
Vice
President
nitin srivastava
Nitin Srivastava
Data & Analytics
India Lead
anupam gupta
Anupam Gupta
VP Enterprise Data and
Analytics
muthumari s
Muthumari S
Global Head of Data &
AI Studio
anand das
Anand Das
Chief digital & AI Officer: Engineering
aditya khandekar
Aditya Khandekar
President
satyam mohanty
Satyakam Mohanty
Founder & Managing
Partner
sharmistha chaterjee
Sharmistha Chaterjee
Vice President - Data and AI Shared Capabilities
anirban nandi
Anirban Nandi
Head of AI Products & Analytics (Vice President)
monica s pirgal
Monica S Pirgal
Managing Director &Site head - Board member
sumon mal
Sumon Mal
Head of
Engineering
srini oduru
Srini Oduru
Head of IT Delivery and Operations
alok tiwari
Alok Tiwari
Vice President -
Data
akshay kumar
Akshay Kumar
Research & Analytics
Leader
deepa mahesh
Deepa Mahesh
Head of Strategy & Operations, Board Member
swati jain
Swati Jain
Partner - Digital, AI &
Analytics
krithika muthukrishnan
Krithika Muthukrishnan
Chief Data Science
Officer
tushar chahal
Tushar Chahal
Chief Technology
Officer
sulabh jain
Sulabh Jain
Chief Analytics
Officer
aneel kumar
Aneel kumar
Global Chapter Leader - ICSS, DD&T
arpit agarwal
Arpit Agarwal
Head of Data Science and Analytics
bhairav m
Bhairav M
Senior Manager Data Science and Product Management
a v rahul
A V Rahul
Director,
Analytics
madhu hosadurga
Madhu Hosadurga
Global Vice President,
Enterprise AI

Ready to Engineer End-to-End Marketing Funnels with AI?

Whether you’re just starting out or scaling up…if you’re ready to build the future of marketing…
this is your moment.

Frequesntly Asked Questions

  • What is the name of the certificate program, and which IIT offers it?

    • The program is called " PG Certificate in AI-Enabled Digital Marketing and Martech"
    • It is offered by CEC IIT Roorkee, one of India’s top-tier IITs.
  • What qualifications do I need to apply?

    • The duration is 6 months ( 120+ hours)
  • What are the eligibility criteria for this program, and who should ideally enroll?

    • Minimum 50% in graduation (3–4 year degree: BSc, BTech, BCom, BA)
    • Preferably (qualified freshers may also apply) 1 year of work experience
    • To qualify for the role, candidates must clear the pre-screen exam. They should either currently work in or aspire to work in marketing, business, growth, or related functions. A basic understanding of marketing principles and familiarity with AI tools and the tech stack is essential. While programming experience is a avaluable asset, it is not a mandatory requirement for the position.
  • How can I apply to the PG Certificate in AI-Enabled Digital Marketing and Martech?

  • When will the application process to the program start?

    The application process for CEC IIT Roorkee’s PG Certificate Program has already begun.

  • What is the program's fee, and what financing options are available?

    • The program fee is ₹1.40 lakhs + 18% GST.
    • Loan option includes a 5–10% subvention for eligible students
    • Campus immersion (optional): ₹10,000 + taxes
  • Is there a selection process?

    Yes. Admission to the program requires clearing a pre-screening exam and meeting the eligibility criteria

  • What are the documents to be submitted for application?

    While the exact list is not provided for this program, similar IIT Roorkee programs typically require:

    • Application form
    • ID proof
    • Educational certificates (Class 10th, 12th, Graduation)
    • Work experience certificates (if applicable)
    • Passport-size photograph

    Note: The same may apply unless otherwise stated

  • Will there be any pre-screen exams for enrolling in the Program?

    Yes. Clearing the pre-screen exam is mandatory to be eligible for admission

  • Should I have experience in coding to qualify the pre-screening exam?

    No. Programming knowledge is not mandatory, thought having programming knowledge is beneficial. Futurense provides a Bridge Course covering Python basics, prompt engineering, and AI tool usage to help bridge the gap before the actual course commencement

  • How is the teaching format structured for this hybrid program?

    Live online weekend classes

    • Integrated assignments and hands-on sessions
    • Optional 2-day on-campus immersion at IIT Roorkee
  • Why is this program considered unique compared to other certifications in AI?

    This is the program specifically designed for AI-native marketers, rather than being retrofitted with AI. It covers key areas such as GenAI, Agentic AI, MarTech stack, and CRM automation, with a strong emphasis on prompt engineering, full-funnel marketing, and hyper-personalization. The program includes a hands-on capstone project, real-world case studies, and is co-designed with industry leaders. It is taught by a mix of 50% IIT faculty and 50% top practitioners.

  • What if I can t take 2-day of leave at a stretch from my office for the Campus  Immersion?

    Campus immersion is optional, so it is not mandatory to attend.

  • Will there be any additional cost for attending the optional 2-day IIT Roorkee campus immersion?

    Yes. The campus immersion cost is ₹10,000 + taxes.

  • Will hostel accommodation be provided for outstation candidates during immersion?

    Hostel accommodation may be provided either on campus or off campus, depending on the availability of facilities.

  • What are some practical projects or hands-on learning outcomes included in the course?

    Capstone project: Build and launch an AI-powered marketing campaign

    • Workshops on: AI journey mapping, CRM automation, SEO optimization, Chatbot building, Performance dashboards
    • Participants build their own microsite, campaign strategy, and test plan
  • What are the key modules in the program, starting from traditional AI to building multi-agent systems?

    Key modules include:

    • Foundations of AI-native marketing
    • Prompt engineering & GenAI tools
    • MarTech stack architecture (CRM, CDP, CMS)
    • Hyper-personalization & ML-based segmentation
    • SEO, social, content generation with AI
    • ROI measurement, marketing analytics, and attribution
    • Ethics, privacy, and responsible AI
    • Capstone: Run your own AI-led campaign.
  • What is the significance of teaching multi-agent systems and agent collaboration in the program?

    Multi-agent systems are essential for:

    • Scalable AI marketing
    • Automating customer responses and recommendations
    • Real-time personalization and intelligent customer journeys

    These are becoming core in AI-powered marketing operations across sectors.

  • Who is the program director, and why is their expertise significant?

    Dr. Kalpak Kulkarni is the Program Director.

    He is an Assistant Professor of Marketing at the Department of Management Studies, IIT Roorkee, with a Ph.D. from IIT Bombay.

    He specializes in digital and social media marketing, consumer behavior, and communication formats. His research expertise and training modules empower professionals with real-world strategies in viral advertising, moment marketing, and platform engagement.

  • How do industry leaders and the Futurense Leadership Council (FLC) contribute to the program?

    Industry experts from Google, Microsoft, Infosys, Lenskart, AmEx, and more teach live sessions.

    The Futurense Leadership Council offers:

    • Masterclasses
    • Mentorship
    • Real-world MarTech case walkthroughs

    50% of sessions are taught by industry faculty, ensuring applied learning

  • What areas of AI does this program cover, and how does it integrate traditional AI, generative AI, and agentic AI?

    The program covers:

    • Traditional AI: Marketing analytics, automation, ML-based personalization
    • Generative AI: Tools like ChatGPT, Jasper, Claude, Gemini for content, campaigns, and strategy
    • Agentic AI: Frameworks for building autonomous, AI-driven marketing journeys and user experiences
  • What tools and platforms are covered in this program?

    • ChatGPT, Claude, Jasper, Gemini
    • Midjourney, SEMrush, Clearscope, Canva AI
    • CRM/CDP platforms like Salesforce, HubSpot, MoEngage
    • Dashboards and attribution tools as part of MarTech stack building
  • Why is agentic AI called the next big thing in AI technology?

    Agentic AI enables the creation of autonomous systems that can:

    • Make decisions
    • Execute tasks
    • Learn from outcomes: This unlocks dynamic personalization, real-time targeting, and lifecycle automation — ideal for next-gen marketing.
  • What makes this certification program particularly suitable for engineers and tech professionals?

    While designed primarily for marketers, it is also suitable for tech professionals as it includes:

    • Full-stack MarTech integrations
    • Hands-on prompt engineering
    • Data-driven marketing strategy
    • CRM, automation, and system-level marketing workflows
  • How does the program enable participants to specialize in their specific engineering domains?

    This program is primarily marketing-focused, but enables specialization by:

    • Teaching system design and full-stack MarTech strategy
    • Providing domain-agnostic tools to customize for e-commerce, edtech, fintech, SaaS, and more
    • Allowing engineers to pivot into growth, CRM, product, or AI marketing roles
  • How does the program enable participants to specialize in their specific engineering domains? (same as 25 – may be a duplicate)

    This program is primarily marketing-focused, but enables specialization by:

    • Teaching system design and full-stack MarTech strategy
    • Providing domain-agnostic tools to customize for e-commerce, edtech, fintech, SaaS, and more
    • Allowing engineers to pivot into growth, CRM, product, or AI marketing roles
  • What is the difference between traditional AI, generative AI, and agentic AI?

    • Traditional AI: Relies on structured data for specific tasks (e.g., rule-based automation)
    • Generative AI: Uses LLMs to create content like text, images, and videos
    • Agentic AI: Builds autonomous systems capable of learning, decision-making, and task execution
  • How are agentic AI systems used across industries like healthcare, manufacturing, and telecom?

    • Healthcare: Automates diagnosis and treatment recommendations
    • Manufacturing: Enables process optimization and predictive maintenance
    • Telecom: Powers AI-driven customer support and network optimization
  • What job roles can participants expect to pursue after completing this program?

    Roles include:

    • Growth Marketing Manager (AI-focused)
    • Marketing Automation Specialist
    • GenAI Content Strategist
    • Digital Analyst (AI-focused)
    • MarTech Analyst / Consultant
    • AI Copywriter / Content Generator
    • CRM & Lifecycle Marketing Manager
    • SEO Specialist (AI-powered)
    • AI-Powered Performance Marketer
    • Product Marketing Manager (AI-led)
  • How does having skills in generative AI and agentic AI impact salary and job prospects?

    Professionals with GenAI and Agentic AI skills see:

    • 40–60% salary hikes
    • Access to roles paying between ₹10–40+ LPA, depending on experience
    • Opportunity to transition into mid senior roles such as MarTech Manager, Personalization Lead, or Digital Transformation Consultant
  • How does this program align with the rapid adoption of generative AI by companies like Infosys, TCS, and startups?

    • Companies are establishing GenAI labs and AI agents in both metros and tier-2 cities
    • The program prepares professionals to meet rising demand for AI-literate marketers in sectors like e-commerce, SaaS, fintech, and edtech
  • Why will this certification future-proof their careers in a rapidly evolving market?

    • Built from the ground up for AI-native marketing
    • Trains participants in prompt engineering, automation, personalization, and ethical AI use
    • Offers hands-on portfolio development through capstone projects
    • Equips professionals to design autonomous, data-driven marketing systems, not just operate them
  • What is the Payment Schedule and Process?

    • Full fee payment of ₹1.40 lakhs + GST must be completed within 5 days of receiving the offer letter
    • A non-refundable application deposit of ₹5,000 is required at the time of submission (adjusted in final fee)
    • Loan options are also available with a 5 10% subvention charge to the eligible applicants.
  • Can I self-fund this program?

    Yes. If you or your family are funding the program, you can choose to self-fund either partially or in full.

  • Does Futurense help with loans?

    Yes. Futurense has partnered with various financial institutes to offer financial assistance

  • What is the interest rate on the loans?

    Interest rates vary depending on the repayment plan and financial partner. Rates are described as reasonable and competitive considering the recent rise in unsecured loan rates in India.

  • What are the documents I should keep handy?

    Student's Documents:

    • PAN
    • Aadhar
    • Last 3 months’ bank statements

    Income Documents

    • Last 3 months’ payslips