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PG Certificate in AI-Enabled Digital Marketing & MarTech
Become the AI-native marketer every modern team needs.
Engineer every part of the marketing funnel, across every function, like a full-stack generalist.
Start Date
Duration
Eligibility
Course Fee
Campus Immersion
Time Commitment
India’s First Full-Stack No-Code AI Marketing Certificate
End-to-End Marketing Orchestration
AI-Powered Personalization Across Funnels
Master 20+ GenAI and Agentic Tools
No-Code Stack Integration for Real Campaigns
Live AI Clinic Workshops Beyond Curriculum
Capstone Project With Live Campaign Build
Faculty from IIT & Top Marketing Leaders
Weekend Live Classes + Campus Immersion
Marketing Had a Structure… Until It Didn’t
Founders led from the top… generalists kept flow… specialists ran execution. But no one saw the full funnel. Silos broke systems.
"61% of marketers now blame team friction for poor performance."
Nielsen AI Marketing Index, 2025
Tool Overload, No Orchestration
Everyone Has Tools... Teams juggle 90+ dashboards… but connect fewer than 50%.
88% use GenAI daily… Only 10% use it across funnels.
— GlobeNewswire & SEO.com, 2025
Tools don’t fail… disconnected workflows do
Tool Overload, No Orchestration
Everyone Has Tools... Teams juggle 90+ dashboards… but connect fewer than 50%.
88% use GenAI daily… Only 10% use it across funnels.
— GlobeNewswire & SEO.com, 2025
Tools don’t fail… disconnected workflows do
Real-Time Isn’t a Luxury Anymore
Your Customers Won’t Wait.
80% of users expect real-time personalization
Linear campaigns don’t work in a dynamic world.
The Rise of Full-Stack Marketers
The future is funnel-orchestration experts
Roles like AI Content Strategist, Personalization Architect, and MarTech Analyst are growing 15–
22% annually. Marketers who design end-to-end funnel systems are in demand
The New Marketing Org Looks Like This
1 founder at the top…
2–3 generalists running the flow…
A network of AI agents wired into every function — from content and CRM to analytics and design.
This shift has sparked a new kind of marketer… the full-stack AI orchestrator.
That’s Exactly What This Program Trains You To Do
The PG Certificate in AI-Powered Digital Marketing & MarTech is built for one outcome:
To help you become the AI-native orchestrator every modern team needs.
It’s not about coding or dashboards alone… it’s about wiring everything together
About IIT Roorkee
Founded in 1847, IIT Roorkee is one of India’s oldest and most prestigious institutions, with a legacy of academic leadership and technological innovation. As a pioneer in interdisciplinary education, IIT Roorkee has been at the forefront of engineering, data science, AI, and management education.
Its executive education programs are designed to equip working professionals with industry-aligned, future-forward skill sets—combining academic rigor with hands-on learning and strategic
thinking.
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Prof Kalpak Kulkarni (Ph.D., IIT Bombay)
Prof. Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, IIT Roorkee. He specializes in social media marketing, content marketing, and digital communication strategy, with a keen focus on how AI and consumer psychology shape digital engagement. His research spans viral advertising, moment marketing, and digital content strategy that has been published in leading international journals, and he brings a strong blend of academic rigor and industry relevance. Prof. Kulkarni’s teaching and consulting work emphasize practical, data-driven approaches to digital strategy, making him a sought-after expert in the evolving digital marketing landscape.
Traditional Digital Marketing vs. Full-Stack AI Marketing at IIT Roorkee
This edge isnʼt accidental… but engineered into every module, every month
How You Go From Learning to Orchestrating.. in Just 6 Months
Module 1: The Marketing Fundamentals for AI Age
Session No.Topic details1Marketing, Consumption and Consumers in AI Era; Marketing Mix Principles2Revisiting Marketing Mix: Digital Perspective with Case Study3Understanding AI - Gen AI and Agentic AI; Assistive, Augmented and Automonous Marketing4Decoding the Martech Stack and Ecosystem5From Segmentation to Hyper Personalization; Marketing funnel vs flywheel in AI first organizations6Website UX Principles + Tools (e.g., WordPress); Landing Page Optimization with AI ToolsModule 2: AI-Driven Customer Understanding & Journey Mapping
Session No.Topic details7Personas in digital marketing, Developing, using, and refining personas, The persona and user journeys8Behaviorial segmentation with ML clustering - No Code Models; Predictive personalization (Propensity models, Churn prediction, CLV prediction) - No Code/ Low Code Models9Consumer Journey Mapping Frameworks, Digital Marketing Mix and Digital Models10Dynamic customer journey mapping with AIModule 3: AI-Powered Content Marketing
Session No.Topic details11Content Marketing Ecosystem, Content Marketing Strategy12GenAI Tools for copywriting (blogs, ads, social media)Module 4: AI-Driven Social Media Marketing & Community Building
Session No.Topic details13Social Media Marketing Theory + Engagement Models (e.g., AIDA, Ladder of Engagement)14Meta Ads Design with AI - Account creation and Dashboard15Meta Ads Design with AI16Meta Ads Design with AI17Instagram Growth & Reel Creation with AI18AI for Image & video generation (Midjourney, Runway, Adobe Firefly, Lumen5, Pictory, Runway)Module 5: Email Marketing & CRM with AI
Session No.Topic details19Email Marketing Strategy, Lifecycle Campaigns, CRM Logic20Tools for AI-powered Email Creation (e.g., Mailchimp AI, Sendinblue, SmartWriter)Module 6: Martech Tools & Platforms
Session No.Topic details21Building a composable Martech Stack with AI Capabilities; CDPs, CRMs, DAMs, Automation Layers in AI-Enabled Stacks22No-Code/ Low Code AI Tools for Martech; Hubspot AI, MoEngage, Clevertap, Zapier, SegmentModule 7: Search Engine Optimization with AI
Session No.Topic details23Google Adwords -Set up and manage24Google Adwords - Optimize google ad campaign25SEO: Technical SEO, On-Page SEO & Off-Page SEO)26Google SEO -Set up and manage27AI driven SEO: Surfer SEO, MarketMuse, Clearscope, NeuronWriter28SEO and Google Ads: Case StudiesModule 8: Ethics, Bias & Regulation in AI Marketing
Session No.Topic details29Explainability, Bias, and Algorithmic Fairness in AI; Responsible AI guidelines30Privacy-first marketing: GDPR, CPRA, India DPDP Bill considerationsModule 9: AI for ROI Measurement, MMM, & Attribution
Session No.Topic details31AI for Marketing Mix Modeling (MMM) & budget optimization32Causal inference in marketing: measuring true lift; Predictive ROI modeling with AIModule 10: AI-enabled DM Strategy and Planning
Session No.Topic details33Digital communication strategy, Branding for digital communications34Personal branding in digital world, Getting ready for a digital marketing roles
By the End, You’ll Be Able to Do All This
While mastering 20+ tools
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Inside one of Indiaʼs most advanced AI clinic
Where marketers stop watching AI demos… and start building with it. Tackle active business problems from real companies (Live RFPs.. not theory decks)
Built for People Like You?
Educational Qualification
Graduate from a recognized university (Minimum 50%)
Work Experience
1+ year of relevant experience preferred
Freshers
Exceptional freshers may be considered based on IIT Gateway Test
Prior Knowledge
Basic familiarity with marketing or digital tools recommended
Selection Process
Short aptitude-based pre-IIT Gateway Test (non-technical)
Ideal for
Aspiring Digital Marketers
looking to break into AI-native roles
Traditional Marketers
ready to modernize their stack and stay relevant
Product & Growth Managers
focused on building lean, full-funnel systems
Startup Founders
driving outcomes through automation and experimentation
Freelancers & Consultants
who want to design smarter, ROI-focused campaigns
from business, sales, design, or content backgrounds
Career Switchers
Tech Professionals
who want to specialize in a domain like marketing and apply their skills in growth-oriented contexts
IIT Gateway Test
What You’ll Be Tested On
Logical Reasoning
Quantitative Aptitude
Digital & AI Awareness
Applied Scenario (Situational Judgment)
Important Guidelines
Duration:
Format
Online, MCQ-based
Each section has a time limit and can be attempted only once
Do not refresh or close the browser during the test
Use latest versions of Chrome/Firefox on desktop/laptop
Keep pen and paper handy for rough work
You’ll receive test access only after completing registration
Feeling Underconfident About Your Tech Skills?
Weʼve Got You Covered.
Kick things off with a 2-Week Bridge Course that gets you course-ready
What You'll Learn:
Prompt Engineering Basics (ChatGPT, Claude, Jasper)
Python for Marketing Logic (No coding background needed)
No-Code Workflows (Zapier, Make, BerriAI)
GenAI & Agentic AI 101 (Clear, hands-on foundation)
Worth ₹99,000 — included free with your enrollment.
Roles Thatʼll Be
Looking for You
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Your Journey to Becoming a Full-Stack AI Marketer
Submit Your Application
Fill in your details and share your interest in joining the program.
Clear the IIT Gateway Test
A short, non-technical test designed to assess your marketing aptitude.
Pay and Confirm Your Seat
Secure your spot in the upcoming cohort with flexible payment options.
Begin the Futurense Bridge Course
Start with a 2-week foundation on AI, prompt writing, no-code workflows, and essential tools
Attend Weekend Live Sessions
Join expert-led, interactive classes with IIT Roorkee faculty and industry mentors
Apply Learnings to Business Use-Cases
Engineer real marketing workflows using no-code tools — connect systems, automate flows, and
build campaigns end-to-end.
Visit IIT Roorkee for 2-Day Campus Immersion (Optional)
Participate in workshops, network with peers, and gain hands-on experience on campus.
Certified by IIT
Earn your certificate, backed by a capstone campaign and portfolio-ready proof of work
Fee Structure
1. A non-refundable application deposit of ₹5,000 will be adjusted in the total fee. Program fees are refundable only if the student withdraws before the start date. No refunds will be made after the program begins.
2. An additional ₹10,000 will be applicable if you opt for the Campus Immersion (optional).
3. Deserving candidates opting for the upfront payment plan may be eligible for a scholarship of up to ₹15,000.
*The amount varies depending on the chosen tenure.
EMI Plans
6, 9, 12 & 24 months tenure available
NBFC Partners
zero-cost EMI for eligible candidates
Payment Modes
UPI, Netbanking, Credit/Debit Cards
GST
18% applicable on Certification Fee
Your Mentors Are Shaping the Future of Marketing
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President
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& Insights
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Ready to Engineer End-to-End Marketing Funnels with AI?
Whether you’re just starting out or scaling up…if you’re ready to build the future of marketing…
this is your moment.
Frequesntly Asked Questions
What is the name of the certificate program, and which IIT offers it?
- The program is called " PG Certificate in AI-Enabled Digital Marketing and Martech"
- It is offered by CEC IIT Roorkee, one of India’s top-tier IITs.
What is the duration of the program, and when does the first cohort begin?
- The duration is 6 months ( 120+ hours)
What are the eligibility criteria for this program, and who should ideally enroll?
- Minimum 50% in graduation (3–4 year degree: BSc, BTech, BCom, BA)
- Preferably (qualified freshers may also apply) 1 year of work experience
- To qualify for the role, candidates must clear the pre-screen exam. They should either currently work in or aspire to work in marketing, business, growth, or related functions. A basic understanding of marketing principles and familiarity with AI tools and the tech stack is essential. While programming experience is a avaluable asset, it is not a mandatory requirement for the position.
How can I apply to the PG Certificate in AI-Enabled Digital Marketing and Martech?
When will the application process to the program start?
The application process for CEC IIT Roorkee’s PG Certificate Program has already begun.
What is the program's fee, and what financing options are available?
- The program fee is ₹1.40 lakhs + 18% GST.
- Loan option includes a 5–10% subvention for eligible students
- Campus immersion (optional): ₹10,000 + taxes
Is there a selection process?
Yes. Admission to the program requires clearing a pre-screening exam and meeting the eligibility criteria
What are the documents to be submitted for application?
While the exact list is not provided for this program, similar IIT Roorkee programs typically require:
- Application form
- ID proof
- Educational certificates (Class 10th, 12th, Graduation)
- Work experience certificates (if applicable)
- Passport-size photograph
Note: The same may apply unless otherwise stated
Will there be any pre-screen exams for enrolling in the Program?
Yes. Clearing the pre-screen exam is mandatory to be eligible for admission
Should I have experience in coding to qualify the pre-screening exam?
No. Programming knowledge is not mandatory, thought having programming knowledge is beneficial. Futurense provides a Bridge Course covering Python basics, prompt engineering, and AI tool usage to help bridge the gap before the actual course commencement
How is the teaching format structured for this hybrid program?
Live online weekend classes
- Integrated assignments and hands-on sessions
- Optional 2-day on-campus immersion at IIT Roorkee
Why is this program considered unique compared to other certifications in AI?
This is the program specifically designed for AI-native marketers, rather than being retrofitted with AI. It covers key areas such as GenAI, Agentic AI, MarTech stack, and CRM automation, with a strong emphasis on prompt engineering, full-funnel marketing, and hyper-personalization. The program includes a hands-on capstone project, real-world case studies, and is co-designed with industry leaders. It is taught by a mix of 50% IIT faculty and 50% top practitioners.
What if I can t take 2-day of leave at a stretch from my office for the Campus Immersion?
Campus immersion is optional, so it is not mandatory to attend.
Will there be any additional cost for attending the optional 2-day IIT Roorkee campus immersion?
Yes. The campus immersion cost is ₹10,000 + taxes.
Will hostel accommodation be provided for outstation candidates during immersion?
Hostel accommodation may be provided either on campus or off campus, depending on the availability of facilities.
What are some practical projects or hands-on learning outcomes included in the course?
Capstone project: Build and launch an AI-powered marketing campaign
- Workshops on: AI journey mapping, CRM automation, SEO optimization, Chatbot building, Performance dashboards
- Participants build their own microsite, campaign strategy, and test plan
What are the key modules in the program, starting from traditional AI to building multi-agent systems?
Key modules include:
- Foundations of AI-native marketing
- Prompt engineering & GenAI tools
- MarTech stack architecture (CRM, CDP, CMS)
- Hyper-personalization & ML-based segmentation
- SEO, social, content generation with AI
- ROI measurement, marketing analytics, and attribution
- Ethics, privacy, and responsible AI
- Capstone: Run your own AI-led campaign.
What is the significance of teaching multi-agent systems and agent collaboration in the program?
Multi-agent systems are essential for:
- Scalable AI marketing
- Automating customer responses and recommendations
- Real-time personalization and intelligent customer journeys
These are becoming core in AI-powered marketing operations across sectors.
Who is the program director, and why is their expertise significant?
Dr. Kalpak Kulkarni is the Program Director.
He is an Assistant Professor of Marketing at the Department of Management Studies, IIT Roorkee, with a Ph.D. from IIT Bombay.
He specializes in digital and social media marketing, consumer behavior, and communication formats. His research expertise and training modules empower professionals with real-world strategies in viral advertising, moment marketing, and platform engagement.
How do industry leaders and the Futurense Leadership Council (FLC) contribute to the program?
Industry experts from Google, Microsoft, Infosys, Lenskart, AmEx, and more teach live sessions.
The Futurense Leadership Council offers:
- Masterclasses
- Mentorship
- Real-world MarTech case walkthroughs
50% of sessions are taught by industry faculty, ensuring applied learning
What areas of AI does this program cover, and how does it integrate traditional AI, generative AI, and agentic AI?
The program covers:
- Traditional AI: Marketing analytics, automation, ML-based personalization
- Generative AI: Tools like ChatGPT, Jasper, Claude, Gemini for content, campaigns, and strategy
- Agentic AI: Frameworks for building autonomous, AI-driven marketing journeys and user experiences
What tools and platforms are covered in this program?
- ChatGPT, Claude, Jasper, Gemini
- Midjourney, SEMrush, Clearscope, Canva AI
- CRM/CDP platforms like Salesforce, HubSpot, MoEngage
- Dashboards and attribution tools as part of MarTech stack building
Why is agentic AI called the next big thing in AI technology?
Agentic AI enables the creation of autonomous systems that can:
- Make decisions
- Execute tasks
- Learn from outcomes: This unlocks dynamic personalization, real-time targeting, and lifecycle automation — ideal for next-gen marketing.
What makes this certification program particularly suitable for engineers and tech professionals?
While designed primarily for marketers, it is also suitable for tech professionals as it includes:
- Full-stack MarTech integrations
- Hands-on prompt engineering
- Data-driven marketing strategy
- CRM, automation, and system-level marketing workflows
How does the program enable participants to specialize in their specific engineering domains?
This program is primarily marketing-focused, but enables specialization by:
- Teaching system design and full-stack MarTech strategy
- Providing domain-agnostic tools to customize for e-commerce, edtech, fintech, SaaS, and more
- Allowing engineers to pivot into growth, CRM, product, or AI marketing roles
How does the program enable participants to specialize in their specific engineering domains? (same as 25 – may be a duplicate)
This program is primarily marketing-focused, but enables specialization by:
- Teaching system design and full-stack MarTech strategy
- Providing domain-agnostic tools to customize for e-commerce, edtech, fintech, SaaS, and more
- Allowing engineers to pivot into growth, CRM, product, or AI marketing roles
What is the difference between traditional AI, generative AI, and agentic AI?
- Traditional AI: Relies on structured data for specific tasks (e.g., rule-based automation)
- Generative AI: Uses LLMs to create content like text, images, and videos
- Agentic AI: Builds autonomous systems capable of learning, decision-making, and task execution
How are agentic AI systems used across industries like healthcare, manufacturing, and telecom?
- Healthcare: Automates diagnosis and treatment recommendations
- Manufacturing: Enables process optimization and predictive maintenance
- Telecom: Powers AI-driven customer support and network optimization
What job roles can participants expect to pursue after completing this program?
Roles include:
- Growth Marketing Manager (AI-focused)
- Marketing Automation Specialist
- GenAI Content Strategist
- Digital Analyst (AI-focused)
- MarTech Analyst / Consultant
- AI Copywriter / Content Generator
- CRM & Lifecycle Marketing Manager
- SEO Specialist (AI-powered)
- AI-Powered Performance Marketer
- Product Marketing Manager (AI-led)
How does having skills in generative AI and agentic AI impact salary and job prospects?
Professionals with GenAI and Agentic AI skills see:
- 40–60% salary hikes
- Access to roles paying between ₹10–40+ LPA, depending on experience
- Opportunity to transition into mid senior roles such as MarTech Manager, Personalization Lead, or Digital Transformation Consultant
How does this program align with the rapid adoption of generative AI by companies like Infosys, TCS, and startups?
- Companies are establishing GenAI labs and AI agents in both metros and tier-2 cities
- The program prepares professionals to meet rising demand for AI-literate marketers in sectors like e-commerce, SaaS, fintech, and edtech
Why will this certification future-proof their careers in a rapidly evolving market?
- Built from the ground up for AI-native marketing
- Trains participants in prompt engineering, automation, personalization, and ethical AI use
- Offers hands-on portfolio development through capstone projects
- Equips professionals to design autonomous, data-driven marketing systems, not just operate them
What is the Payment Schedule and Process?
- Full fee payment of ₹1.40 lakhs + GST must be completed within 5 days of receiving the offer letter
- A non-refundable application deposit of ₹5,000 is required at the time of submission (adjusted in final fee)
- Loan options are also available with a 5 10% subvention charge to the eligible applicants.
Can I self-fund this program?
Yes. If you or your family are funding the program, you can choose to self-fund either partially or in full.
Does Futurense help with loans?
Yes. Futurense has partnered with various financial institutes to offer financial assistance
What is the interest rate on the loans?
Interest rates vary depending on the repayment plan and financial partner. Rates are described as reasonable and competitive considering the recent rise in unsecured loan rates in India.
What are the documents I should keep handy?
Student's Documents:
- PAN
- Aadhar
- Last 3 months’ bank statements
Income Documents
- Last 3 months’ payslips
