About Futurense Technologies
Futurense Technologies is one of India's fastest-growing AI and deep-tech skilling companies, focused on building the next generation of technology talent.
The company partners with premier institutions such as IITs, IIMs, and leading global universities to deliver industry-aligned programs in:
- Artificial Intelligence (AI)
- Data Science
- Cloud Computing
- Cybersecurity
- Product Management
- Other emerging technologies
Mission:
- Bridge the gap between academia and industry.
- Empower learners with future-ready skills.
- Enable organizations with AI-ready talent.
What You'll Do
You'll own the end-to-end creative strategy for paid marketing campaigns across Meta, YouTube, and Google, taking campaigns from concept and briefing through execution.
Your responsibilities include:
- Writing high-converting ad copy, including:
- Hooks
- Video scripts
- Headlines
- Landing page copy
- Email sequences
- Briefing and guiding designers on visual direction by translating marketing strategy into creative assets.
- Building and maintaining a swipe file of winning creatives while sharing weekly learnings with the performance marketing team.
- Developing reusable copy frameworks such as hooks, CTAs, and creative angle banks for the broader team.
- Using AI tools like ChatGPT, Claude, and Jasper to scale content production without sacrificing quality.
- Automating repetitive copywriting tasks, including:
- Copy variant generation
- A/B testing copy
- Brief templates
- Monitoring competitor creatives (Scaler, upGrad, Masai) and proactively bringing insights to the team.
What They're Looking For
The ideal candidate has 3–4 years of experience in performance copywriting or creative strategy, preferably in EdTech, D2C, or high-growth startups.
They should have:
- A strong portfolio featuring real paid advertising campaigns with proven conversion results.
- The ability to write across multiple tones, including aspirational, urgent, conversational, and authoritative.
- Experience collaborating with designers and communicating both copy and visual direction effectively.
- Working knowledge of Meta Ads Manager, Google Ads, and key performance metrics such as:
- CTR (Click-Through Rate)
- Hook Rate
- CVR (Conversion Rate)
- Hands-on experience using AI writing and automation tools to improve productivity.
- A systems-thinking mindset, with the ability to build scalable frameworks rather than creating one-off content.
Preferred Skills
Candidates with the following skills will have an advantage:
- Experience briefing designers and providing clear visual direction.
- Comfort working with Meta Ads Manager and Google Ads.
- Familiarity with performance marketing metrics, including CTR, Hook Rate, and CVR.